Brand Story
a prefect Cup of Hong Kong Style Milk Tea
A cup of Hong Kong-style milk tea needs to be brewed through six steps, including scooping, baking, brewing, and rewarming.
Jiner Shao Milk Tea — The production process is controlled by a professional team from ditching tea to brewing.
We insist on brewing by hand, and make Hong Kong-style silk stocking milk tea with the characteristics of "tea fragrance, milky smoothness and mellowness" with heart. Commitment to provide the best handmade milk tea to every guest.
The family-inspired tea recipes and the unique skill of masters originated from Jin Dapan Tea Restaurant for more than 30 years have made the brand of Jin Er Shao.
Jin'er Shao milk tea is improved on the basis of thirty years of ancestral formula,
The product does not add any artificial colors and preservatives.
Intentions to bring customers taste enjoyment.
In the near future, we will develop innovative products with healthy raw materials,
Carry forward the authentic Hong Kong style "silk stocking milk tea".
Hope to become the confidence choice of every customer.
Background and Concept of " Er Shao " (literally the Second Young Master)
Hong Kong people have always loved Hong Kong-style milk tea. Although various milk teas have been popular in Taiwan in the past decade, it cannot stop Hong Kong people from loving the unique taste of the Hong Kong-style milk tea. It is perhaps a habit, but more likely a sentiment. For more than 30 years, “Jintaipan” Cafe has been dedicating to offering taste bud satisfaction to customers. "Er Shao" milk tea is developed by it’s parent company “Jintaipan” Café. Cool Er Shao (also known as the Fitness Mascular Boy) endeavours to inherit his father's business. Although “Er Shao” received Western education, he still cares very much to uphold the Chinese virtue of "child inherits father's business". He gives up his promising career as professional personal fitness trainer and down-plays it as a side-line hobby but at the same time turns optimistic about the future of Hong Kong-style Milk Tea Culture. He adopts the unique tea recipes handed down from his dad for 30 years and determines to carry forward the authentic Hong Kong-style "silk stocking milk tea". He partners with an award-winning creative master in the catering industry to jointly develop the special "hand-made bottle milk tea" technology, ending up with today's shinning "Er Shao Milk Tea" !
“Er Shao” the Legacy of Family Taste
Jin Er Shao has improved on the basis of the 30-year-old formula handed down by his dad. He has been adhering to the principle of zero artificial coloring and zero preservatives. He insists on brewing by hand every day, signifying the features of fragrant, milky and mellow.
Jin Er Shao is committed to bringing the freshest, healthiest and most authentic Hong Kong-style silk stocking milk tea to every customer, which is an absolute guarantee for quality and customer confidence.
In addition to Er Shao milk tea, there is also Er Shao Twins (mixture of coffee and tea). Its special feature lies in the ratio of coffee and milk tea, which is also slightly adjusted according to the traditional 7:3 ratio. With a unique formula, our Bar Chef had also won the first runner-up in an international hand-made Coffee-Tea Twin Drinks competition in 2018. This secret recipe compiling a perfect ratio of coffee and tea coupled with skill and experience of the Bar Chef has made Er Shao Milk Tea and Er Shao Twin Drinks the most popular for the time.
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The "Er Shao" Packaging / Branding
The brand new packaging incorporates the image of the young master “Er Shao” in his Tang-style Kung Fu suit.
The trendy color "DIRTY GREEN" is chosen to highlight the meaning of the brand's protagonist "Cool Er Shao" inheriting the family legacy with an innovative look. As a young man brought up in housing estates, the young master “Er Shao” now puts on special clothing to rebrand his hand-made Hong Kong-style silk stocking milk tea. The Tang-style suit also signifies the role of inheriting family traditions. And the classic Flying Dragon soft background design will remind customers whenever you see Er Shao milk tea, not only you could enjoy the authentic taste, but will be deeply touched by the inheritance of a family traditional business in its packaging - the feeling of a taste of home.
The "Er Shao" Manufacturing / Future
The perfect formula, continuous experimentation, and rigorous production steps have led us to produce bottled milk tea with machines. Saving manpower allows us to focus more on improving the quality and taste of milk products, and at the same time, we can increase production capacity so that more people can enjoy this traditional taste.